Built forBrandsAgenciesCreators

Every underperforming ad

started with a guess.
$239B
in paid social spend annually. Over a quarter wasted on creative that was never going to perform — because no one scored it before it spent.
Sources: Influencer Marketing Hub · WARC 2025 Global Ad Spend Report

Prelumo scores your creative against what the algorithm is rewarding right now. Know what to fix, in what order, before a single dollar is activated.

Score your first ad freeSee how it works
Without Prelumo
Ad launched without scoring. Algorithm suppressed distribution within 800 impressions. Three days of spend wasted with no indication why.
Creative Intelligence Score
Meta Feed
Creator UGC — Morning Routine
Video · 0:18 · Scored May 2, 2026
UGC9:16Meta Feed
76
Near Ready
+9 points to Algorithm Ready
Algorithm Alignment
25 / 30
Creative Diversity
18 / 25
Brand Signal Strength
12 / 20
Message Architecture
12 / 15
Policy and Safety
9 / 10
Priority Fix Queue
2 fixes identified
1
Hook opens on lifestyle — no problem signal in first 3 seconds
Full fix and estimated lift unlocks with Starter
2
Three CTAs in final 5 seconds — algorithm cannot isolate a learning signal
Full fix and estimated lift unlocks with Starter
Full fix queue unlocks with Starter — $49/month
Unlock fixes
With Prelumo
Hook restructured before launch. Algorithm distributed to full intended audience. CPM dropped 34%. Same ad. Different outcome.
Score your entire library — not just one ad
Every format. Every source. One standard.
Brand Hero — Q2 Launch
Meta Feed
Brand Video
91/ 100
Algorithm Ready
Alg. Alignment
Creative Div.
Brand Signal
Meta Feed · Brand Video
Creator UGC — Spring 04
TikTok FYP
Creator UGC
76/ 100
Near Ready
Alg. Alignment
Creative Div.
Brand Signal
TikTok FYP · Creator UGC
Retargeting — Static A
Meta Reels
Static Image
58/ 100
Needs Work
Alg. Alignment
Creative Div.
Brand Signal
Meta Reels · Static Image
TV Cut — 30s Adapted
Meta Feed
TV Repurposed
43/ 100
Not Ready
Alg. Alignment
Creative Div.
Brand Signal
Meta Feed · TV Repurposed
The research is unambiguous

Google. Meta. TikTok.
All pointing in the same direction.

Google
70%
of campaign success driven by creative quality
Outpacing targeting, bidding, and budget as the primary performance variable in paid campaigns.
Meta for Business
56%
of purchase intent lift attributed to creative
The single highest-leverage variable in paid social performance on the platform.
TikTok for Business
71%
of the watch decision made in 3 seconds
The algorithm distributes or suppresses your ad before most viewers consciously react.
Every analytics platform tells you what happened. Prelumo tells you what will happen.
Built for the teams making daily creative decisions.

The same problem.
Three different workflows.

Brand marketing teams, performance agencies, and individual creators are all making the same creative launch decision under the same pressure — with the same absence of platform-specific intelligence before the spend.

For brands

One consistent standard for every piece of creative, regardless of where it came from.

Brand spots, creator content, repurposed TV, organic posts tested into paid. The algorithm does not care where it came from. It cares whether it is worth distributing.

See brand features →

For agencies

Give every piece of client creative a scored readout before it touches budget.

Replace the subjective review with a platform-specific, algorithm-aware score. The recommendation becomes defensible. The client relationship gets stronger before the first impression is served.

See agency features →

For creators

Deliver content that gets approved, activated, and spent on.

Score your deliverables before you submit them. Fix the issues before the review. Build a track record that makes you the creator brands activate first.

See creator features →
The standard is changing.

Pre-launch scoring is becoming the baseline, not the advantage.

Meta evaluates orders of magnitude more creative candidates per impression than two years ago. TikTok decides in the first three seconds whether your ad is worth showing to anyone.

The performance marketers who understand this before launch are not smarter.

They are faster. They have a process. Prelumo is where that process lives.

Score your first ad freeNo credit card required.
Brand Hero — Q2 Launch
Algorithm Ready
91
Creator UGC — Spring 04
Near Ready
76
Retargeting — Static A
Needs Work
58
TV Cut — 30s Adapted
Not Ready
43