For brands

The budget is yours. The creative decision should be too.

Prelumo scores every piece of creative against what the algorithm is rewarding right now, before a single dollar is activated. Know what to launch, what to fix, and what to pull before the spend makes the decision for you.

Score your first ad freeSee pricing
Brands · In-house marketing teams · Performance marketers · Any team running paid social
Your active creative library4 ads scored
Algorithm Ready
91
Brand Hero Meta Feed
Near Ready
76
Creator UGC TikTok FYP
Needs Work
58
Retargeting Meta Reels
Not Ready
43
TV Cut 30s Meta Feed
1 ready to launch
1 near ready
1 needs work
1 not ready
The real cost

Every week your team makes creative launch decisions with incomplete information.

Your creative comes from everywhere. The internal team produced three brand spots. The creator program delivered eight videos. Someone wants to test an organic post into paid. All of it sitting in a folder waiting for a decision.

That decision happens in a meeting. Everyone has an opinion. Nobody has data on what the algorithm will reward when the ad goes live tomorrow. So a decision gets made. You find out if it was right three weeks later.

The problem is not the team. The problem is the absence of a consistent, algorithm-aware standard before the decision is made.

The internal review — same ad, two verdicts
No data to resolve it
Spring Launch — Creator Cut v3
Video · 0:22 · Meta Feed · Submitted for review
Performance lead
"The hook is too slow. We'll lose them before the product appears. I've seen this pattern kill our CPMs."
→ Don't launch
Brand creative lead
"It needs to breathe. The storytelling is what makes this brand feel premium. Fast hooks feel cheap."
→ Launch as-is
Prelumo gives the internal review a consistent standard both sides can work from. The score is not an opinion. The debate becomes a brief.
One standard

Score every asset. Make the launch decision with data, not consensus.

Upload any creative and Prelumo scores it against five dimensions, weighted for the platform where you are spending. Brand spot, creator video, repurposed TV cut, organic post: the evaluation is the same.

→Make the launch decision with data rather than a room full of opinions.
→Brief revisions with specific, prioritized direction before the spend, not after.
→Know whether your library has enough creative diversity before the algorithm tells you with your CPMs.
→Stop finding out what went wrong. Start knowing what to fix before you spend.
Creative Intelligence Score
Meta Feed
Spring Launch — Creator Cut
Video · 0:22 · Scored May 2, 2026
UGC9:16
76
Near Ready
+9 points to Algorithm Ready
Algorithm Alignment
20 / 30
Creative Diversity
19 / 25
Brand Signal Strength
17 / 20
Message Architecture
12 / 15
Policy and Safety
8 / 10
Priority Fix Queue
2 fixes identified
1
Hook pacing slow — product signal absent in first 3 seconds
Full fix and estimated lift unlocks with Starter
2
Sound-off viability low — core message requires audio to land
Full fix and estimated lift unlocks with Starter
Full fix queue unlocks with Starter — $49/month
Every source

Every format. Every source.
One evaluation standard.

Brand teams work with creative from more sources than ever. Each one arrives with different production values and different assumptions about what the platform wants. Prelumo scores all of it against the same criteria.

Brand production
Agency or studio spots cut down for social placements. Scored for platform-specific format and hook alignment.
Creator and UGC content
Creator submissions evaluated against current platform standards before selection and activation.
Repurposed TV and CTV
Longer-form assets adapted for paid social. Scored for hook velocity and format alignment before spend.
Internal team content
Assets produced by your in-house social or performance team. Scored with the same rigor as externally produced creative.
Organic posts tested into paid
Content that performed organically, scored for algorithm readiness in a paid context before budget is applied.
Influencer and partnership content
Paid partnership content scored for FTC compliance, disclosure requirements, and performance alignment.
The research

Creative is the largest performance lever in paid social.

It is also the least systematically evaluated before launch. Until now.

70%
of campaign success driven by creative quality
Google
71%
of the watch decision made in 3 seconds
TikTok for Business
56%
of purchase intent lift attributed to creative
Meta for Business
Stop guessing

Stop finding out what went wrong. Start knowing what will work before you spend.

Every analytics platform tells you what happened. Prelumo tells you what to fix before you spend. The brands that build a pre-launch scoring process stop optimizing for yesterday.

Score your first ad freeSee pricing