Prelumo Intelligence
What the platforms are rewarding right now.
Algorithm shifts and platform signals, published when they change, not on a content calendar. The brands and agencies that stay ahead of a change do not learn about it in a post-mortem.
Free to start. No card. Your first score in minutes.
Published on signal, not on a schedule. Some months that is one or two updates. Some months none.
What we are tracking, in the open.
Algorithm shifts, creative signals, and platform benchmarks. The reasoning is public. The scoring method is not.
Free to start. No card. Your first score in minutes.
Scoring criteria update when the platforms update. Not on a schedule.
Keeping the criteria current is one of the most important things we do. A change that goes unnoticed for a month means the scores from that month are reading against outdated signals.
We run two layers of monitoring: automated weekly checks against public platform documentation, and a quarterly review of the criteria against observed platform behavior.
When the criteria change, we publish what changed and why it matters. We never publish how the scoring works. The method stays internal.
A compliance flag caught before launch is a five-minute fix.
The same flag caught after approval costs days and budget. If your category is regulated, the Policy and Safety dimension catches disclosure gaps, prohibited claims, and platform-policy issues before your content reaches legal review.
Age-gating and responsible-consumption requirements, and content that could read as targeting underage audiences.
Required disclosures, guaranteed-return or misleading-performance claims, and missing regulatory notices.
Substantiation gaps, prohibited disease or cure language, and before-and-after imagery that needs disclosure.
Flags are based on publicly available Meta and TikTok advertising policies and FTC endorsement guidelines. This is not legal advice and is not compliance certification. Consult your legal team before launch.
Intelligence without action is just information. Score yours and see where it stands.
Every piece here connects to a dimension the score reads. The intelligence is real; the score tells you whether your content is acting on it.
Free to start. No card. Your first score in minutes.